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ExposureEngine

Oriented Logo Detection and Sponsor Visibility Analytics in Sports Broadcasts

GitHub repoLast updated Jun 2026

ExposureEngine: Oriented Logo Detection & Sponsor Visibility Analytics (Dataset)

Dataset

Rotation-aware OBB annotations for sponsor logos in professional soccer broadcasts โ€” built for sports analytics, YOLO OBB training, and sponsorship measurement.

ExposureEngine provides high-quality oriented bounding box (OBB) polygon annotations of sponsor logos from professional soccer footage to enable accurate sponsor visibility measurement, logo tracking, and rotation-aware detection.


๐Ÿ“‚ Dataset Overview

  • Source: 97 broadcast highlight clips from the 2024 Swedish Elite Soccer League
  • Frames: 1,103 curated frames (sampled at 1 FPS)
  • Annotations: 670 unique sponsor logos with OBB polygon coordinates (YOLO format)
  • Coverage: 32 matches ยท 16 teams ยท diverse events: Goals, Shots, Yellow Cards, Offsides, Substitutions
  • Splits: Train / Validation / Test = 80 / 10 / 10

๐Ÿ” Why Oriented Bounding Boxes?

OBB captures rotation, skew, and perspective โ€” common in sports due to dynamic camera angles, jersey folds, and slanted boards. This improves coverage accuracy and downstream analytics over traditional HBB.


๐Ÿš€ Applications

  • Sports sponsorship analytics & reporting
  • YOLO-based OBB training & benchmarking
  • Brand visibility measurement in broadcasts
  • Content adaptation for social media & OTT

๐Ÿ“ฉ Contact

For inquiries, collaborations, or questions: